Who was Benedict Cumberbatch a few years ago? Nobody Cumberbatch, that’s who. Because he was only British Famous. And he’s not alone.

For decades, British celebrities have been adored at home but anonymous abroad, until America discovers them and makes them the real kind of famous.

And that is precisely Diane Morgan’s plan. So she’s doing things she believes Americans love in the hopes of becoming the next big American thing, all while showcasing the greatest parts of Great Britain. 

American Airlines, British Airways, and VisitBritain have teamed up to inspire more U.S. visitors to book a trip to Britain. It is the first time that VisitBritain has partnered with American Airlines, the world's largest airline carrier, on a marketing campaign of this scale. It is also the first time the three organizations have worked together to promote travel to Britain. As part of their joint business agreement, together, American Airlines and British Airways offer more routes and flights into the UK than any other airline partnership. Read more here.